![]() ![]() The solution appeared at first to be an acceptable one for Foot Locker, which is one of Adidas’ biggest retail partners. Some pairs are packaged with square blue pins tied to the Foundation to Combat Antisemitism’s #StandUpToJewishHate campaign. ![]() Adidas’ solution was to move forward with the sales of Yeezys in 2023 and donate some of the revenue from them to anti-hate groups. After distancing itself from the artist, Adidas was stuck with millions of unsold Yeezys that had yet to be released. “While we remain a partner with Adidas and carry a wide assortment of their collections, we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.”Īs Ye became a pariah in 2022, selling his shoes became a risk for businesses wary of making a profit off products connected to someone with antisemitic views. does not tolerate any form of antisemitism, or hateful and discriminatory behavior,” a spokesperson said then. When the relationship between Adidas and Ye fell apart last year, Foot Locker was quick to pull Yeezys from its shelves. Ronnie Fieg, founder of the New York-based Kith, did not respond to a request for comment. A rep for Atmos, a sneaker boutique that Foot Locker acquired in 2021, confirmed that its stores would not stock the shoes.Īnother major sneaker retailer to opt out of the Yeezy releases is Kith, which sold Yeeyzs in the past. The absence of Yeezys extends to other stores owned by Foot Locker. Following those releases, which were available exclusively through Adidas, the brand launched more leftover Yeezys last week, this time also distributing them via retail accounts. Adidas’ CEO said it generated $437 million in revenue from the initial relaunch earlier this summer and is donating $120 million in Yeezy sales to charity. The return of Yeezys has been successful so far and met with virtually no controversy. In the time since dropping him, the brand considered what it could do with the existing Yeezy product, eventually deciding to release it in waves this year and donate a portion of the proceeds to charity and anti-hate groups. The German sneaker brand put an end to its relationship with Ye in October 2022 after he made antisemtic remarks on social media and waged a public battle against Adidas. The retailer also ran into difficulties trying to integrate a charity aspect into its sale of Yeezys, sources said.įoot Locker did not respond to multiple requests for comment and Adidas did not provide a comment. Foot Locker, the sources say, was afraid of the backlash that selling shoes associated with West, who now goes by Ye, could generate. Sneaker industry sources tell Complex that Foot Locker had originally planned to take on stock of Yeezys but later decided against it. But missing from the retailers carrying the shoes was Foot Locker, which did not post any information about the Yeezy restock and has not released any pairs. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.Yeezys were back in stores last week as Adidas continued to sell off the remaining inventory of the shoes from its aborted collaboration with Kanye West. Coming in full-family sizing, the retail price is set at $230 for men’s pairs. The adidas Yeezy Boost 350 V2 Zebra will release this year exclusively through adidas Confirmed or the Yeezy landing page on adidas' website. Completing the look is a translucent Boost midsole. Contrasting these neutral shades, red "SPLY-350" adorns the infamous side stripe. And for the first time, the Zebra will be available in full-family sizing.Īs the name suggests, the Zebra colorway sports a dynamic black-and-white pattern across its Primeknit construction. Since its initial release, this colorway has been a favorite among sneaker enthusiasts and is often considered the most iconic Yeezy sneaker. With the imminent return of Yeezy releases by adidas, fans of the classic adidas Yeezy Boost 350 V2 can look forward to a restock of the Zebra colorway. ![]()
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