LEADERSHIP LESSON -> Learn and apply the structured communication techniques that elite consultants, intelligence analysts, and other communication experts also use to convey complex information in a clear and concise way.ģ - Connect with Audience - FDR lived an elitist life but relied on average Americans for his political base, so he knew he needed to build a connection. Tonight, eight weeks later, I come for the second time to give you my report - in the same spirit and by the same means to tell you about what we have been doing and what we are planning to do." For example, here is how he opened his second Fireside Chat in May 1933 on the complex topic of banking: "On a Sunday night a week after my Inauguration I used the radio to tell you about the banking crisis and the measures we were taking to meet it. By laying out a structure at the beginning of the talk, FDR helped his audience absorb and understand the information he was sharing. He put his talks in context of previous chats to connect it to a larger strategy. LEADERSHIP LESSON -> Schedule your mass communications to be short and just infrequent enough so you leave your audience, and you, eagerly awaiting the next one.Ģ - Start with Structure - FDR opened some of his biggest chats by explaining what he was going to cover in the chat and why it was important. Every time I talk over the air it means four or five days of long, overtime work in the preparation of what I say." FDR summed up his timing this way: " The one thing I dread is that my talks should be so frequent as to lose their effectiveness. The vast majority of them were 30 minutes or less and none went over 45 minutes. Perhaps, most importantly, he kept the chats short. He often timed them to be right around milestone events when interest would be highest - like major events in the war and the opening and closing of congressional sessions. He sometimes started each chat by saying how long it had been since the last one. He spaced his 30 chats 4.6 months apart, on average, and never had more than four in any one year. 1 - Timing is Everything - FDR wanted his Fireside Chats to be big, not-to-miss, events so he timed them appropriately.
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